Interesting Flyers/ Brochure/ Catalogue 2

Week 10

Post 2

The photo is actually a flyer or pamphlet from Coca-Cola. It is a very uniquely design and also keep simple by using the shape of a Coca-Cola can. The flyer shows the history of Coca-Cola and also how much and how big is the company in the world. As normally flyers are very wordy with all the information packed in a piece of paper including the price and also the USP of the product, this one, the design and marketing strategy is somehow different as it contains mainly the history of the company and also telling people the calculations and studies that shows how many people in the world is consuming Coca-Cola, the headline which is "Coke Is It!" is actually trying to tell readers why you should choose Coca-Cola over any other soft drink which is explained at the bottom part of the body copy which also is trying to create an interactivity with readers by telling them the history of the company. The writing style of the ad is very unique in a way that there is no images in the ad but only words which can get the attention of readers, but sometimes it might not work as well as some people do not really like to read. The features and also the benefits of the Coca-Cola is explained at the bottom part of the body which states that Coca-Cola is "delicious and refreshing! There's nothing else that taste like a can of Coca-Cola" which clearly explain the USP that it is a very unique soft drink to readers.

Signing off: Lim Sze Young 0319254

Interesting Flyers/ Brochure / Catalogue 1

Week 10

Post 1

The photo above is a photo of a brochure that BMW mails directly to their target audiences. This is a very interesting brochure not only due to its unusual design; also because of it’s interactivity with the receivers. A normal brochure is usually a 2 or 3 folds brochure that contains very detailed information about the product or services. However, a normal brochure like that tends to bore people and people might not be interested in it. Therefore, interactivity is an important element is a good brochure. In this BMW brochure, it interacts with the receiver by having them to tear off the strip to open up the envelope. The action of tearing up the strip symbolizes the BMW car driving and cutting through snow. The white background represents snow and the headline on the cover helps us to understand the USP. However, some people may not understand the USP by looking at the headline on the cover. Yet, they will still open up the envelop due to curiosity and the tagline in the envelope will explains it all. The direct tagline “BMW COLD WEATHER TIRES” will immediately explains the USP of the whole brochure. Overall, this brochure contains a teaser headline that grabs people’s attention, a direct headline that shows its USP, a short body copy that does not require receiver to read a lot, instead they attached a 1 page catalogue that shows all the product types and with short descriptions. In addition, its simple and minimal design and layout is indeed another bonus for this good brochure!

Signing off: Lau Ko Yin 0308565

Reflection 7 (Interesting New Media Advertisement)

Reflection

Week 9

To create a new media advertisement on the social media, the first thing that have to be considered is that what kind of social media that will used by most of the people. Example, the most popular social media that used by most of the people nowadays are Facebook and Instagram. As well as even we are creating a banner advertisement, we have to considerate that the route was used by most of the people. The most important element that have to be considerate is that the visual must be attractive, and able to attract the sight of the audience. The colours that been used to create the advertisement must be striking and able to create a powerful imagination to the audiences. Besides that, the text of the advertisement also important, because it also can be used to be an element to attract the sight of the audiences.

There are 3 tips to create an engaging media, first is the image play an important role, image is to attract the sight of audiences. Second, easy-to-read text, this is one of the element in an advertisement is because, the audiences will only read the advertisement when it’s easy to read. Lastly, a simple colour scheme, if an advertisement is too colourful, the audiences will tends to ignore the advertisement.

Besides that, posting the advertisement consistency is a very important act, is because if we doesn’t post the advertisement consistent, the people who are using the social media will forgotten the page of the company.

Signing Off by : Low Zhi Hui 0314910

Interesting New Media Advertisement 2

Week 9

Post 2

Nivea - Banner Ad

In a banner ad, everything is important in order to capture the attention of viewers. As for Nivea's banner ad which is about age reverse, which means reversing your age to a younger you. As seen in the ad, there's only these words "Nivea Age Reverse" and also a product from Nivea in the middle of the banner ad with designs looking like a clock. The interactivity of the ad shows that the clocks is moving counter-clockwise instead of clockwise like how a normal clock really moves. It is trying to tell viewers that by using the product from Nivea, you an turn your looks to a younger and better looking you by protecting and preserving your beauty and looks.

The writing style of the banner ad created by Nivea is very simple yet easy to understand, there is no need to be wordy as the graphic designs and also the short tagline "Nivea Age Reverse" has explained everything what Nivea wants to tell to viewers.

Besides that, the ad didn't really show their benefits in words, but in graphics, they have explained it all by showing the cunter-clockwise movement of the clock and in the middle is the product from Nivea, which is trying to tell viewers that by using their product, they will look younger and will not get old.

 Signing off by : Lim Sze Young 0319254

Interesting New Media Advertisement 1

Week 9

Post 1

Digi Banner Ad

To create a banner ad, the first thing the ad must have is the headline. The top part of the ad must have headline to let people know what the ad is trying to deliver. The DIGI banner ad headline it stated “enjoy your favorite videos with out-of-this-world clarity on the Samsung Galaxy Note 4”. It means they want us to enjoy watching our favorite videos in a clear quality by using the new Samsung Galaxy Note 4. They use interesting words.

For the interactivity, a banner ad must also interact with users. The ad not only needs to grab attention but also interact with them. The message that they trying to convey towards the users must interact with users so users can understand the ad.

The writing style in the ad it is short and simple and also uses interesting words that can grab people’s attention. The writing style must keep it simple and with strong copy, the less the better for people to read because they do not have time.

The ad also stated the benefits, it stated “get yours now with DG SmartPlan, for the most complete internet experience”. Digi is a telecommunication company so it stated their benefits about their DG SmartPlan, the benefits are they want the users using the DG SmartPlan will experience the most internet experience. They also stated the call to action “get yours now”, they want to encourage the users by getting the DG SmartPlan now. It uses meaningful message instead of a boring click button. 

Signing Off by : Chin Yuli 0318573

Reflection 6 (Best TV Commercial)

Reflection

Week 8

Considerations for making a good broadcast ad or radio ad is a must. For TV ads. First, put people in your commercial. People relate to other people. Putting people into your commercial can help draw your target audience in as opposed for interior or exterior of the environment. Have them doing something that relates to your business. Next, plan out your video. It’s crucial you not cram a bunch of video into the small amount of time you have for your commercial. Your video should tell the story about what you are advertising even if a customer has their volume turned down. Writing the script is also important that do not extend too long.  Use short sentences that grab your potential customer's attention. You've got a very limited time frame to capture your audience and you need to get your message across quickly. Don't get wrapped up in long sentences. Keep them short and punchy. As for the radio, message should be in convincing tone with several effective delivery of message. Make sure even for tv or radio ads, audio and video must control carefully to perform creatively. Lastly, both radio and tv ad should include call to action delivery message to grab audience reverse responds.

Signing off by : Yap Shi Ying 0306133

Best TV Commercials 2

Week 8

Post 2

Snickers bar TV Commercial

The TV commercial is about Snickers chocolate bar. It uses celebrity Mr.Bean in the commercial as we all know he is a famous comedian, it can grab consumer’s attention easily. A commercial must open strong to capture consumer’s attention.

A commercial must have creativity. In this commercial they use Mr.Bean that is entertaining. It showed Mr.Bean clumsily tries to keep up with group of Chinese warriors as they fly from one rooftop to another. When he crashes through a roof and fell down, he was surrounded by a group of enemy warriors, the group of Chinese warriors gives him a Snickers bar. After taking a bite, he transforms into a warrior and flies out from the roof.

The commercial it showed the benefit after grabbing a bite of Snickers you will become stronger. The slogan “You Are Not You When You’re Hungry” is when guys get hungry, they’re off their game and Snickers is the bar of substance that can sort them out. They display the product when Mr.Bean grabs a bite and the ending they showed the product close up. They also mentioned the slogan during the ending to make consumers remember.

To create a good commercial it must be memorable and effective. If the start of the commercial are not effective it consider as fail.

Signing off by : Chin Yuli 0318573