Post 2
Snickers bar TV Commercial
The TV commercial is
about Snickers chocolate bar. It uses celebrity Mr.Bean in the commercial as we
all know he is a famous comedian, it can grab consumer’s attention easily. A
commercial must open strong to capture consumer’s attention.
A commercial must have
creativity. In this commercial they use Mr.Bean that is entertaining. It showed
Mr.Bean clumsily tries to keep up with group of Chinese warriors as they fly
from one rooftop to another. When he crashes through a roof and fell down, he
was surrounded by a group of enemy warriors, the group of Chinese warriors
gives him a Snickers bar. After taking a bite, he transforms into a warrior and
flies out from the roof.
The commercial it
showed the benefit after grabbing a bite of Snickers you will become stronger.
The slogan “You Are Not You When You’re Hungry” is when guys get hungry, they’re off their game and Snickers is the bar of substance that can sort them out. They
display the product when Mr.Bean grabs a bite and the ending they showed the
product close up. They also mentioned the slogan during the ending to make
consumers remember.
To create a good
commercial it must be memorable and effective. If the start of the commercial
are not effective it consider as fail.
Signing off by : Chin Yuli
0318573
The advertisement about Snickers chocolate bar are always memorable as hey imply a little touch of comedy in it. But as for this advertisement, which they have used Mr.Bean or as known as Rowan Atkinson. Using him as part of the advertisement could increase the number of targeted consumers attention a lot as everyone knows him as a comedian. As the tagline says, "You're not you when you're hungry", it shows that after having a Snickers chocolate bar, you'll be back yourself with full of energy.
ReplyDeleteI agree with Yuli for this blog post as a commercial must be creative. If the commercial is boring, it will be less effective and also memorable towards consumers. Besides that, the product benefit must always be clearly shown in the commercial in order to let consumer know what is it.
Signing off: Lim Sze Young 0319254