Post 1
The print ad shown above is about a body hygiene product for
underarm called Rexona. Rexona helps to cure underarm smell and whitening
cleanness for the underam because underarm smell is an unexpected serious habit
and it creates rudeness to people around you, it is an unethical habit. So
that, Rexona is created and helps to solve this problem for this print ad. As
for the headline, use rexona women every after bath. Nothing keeps you drier
every day. This headline was stating the method of using rexona, the effect of
rexona and it targets women audience. The proper way of using rexona was use it
every time when they finish bath, just roll on their underarm and it will feel
fresh, smells good and comfort. It will maintain for long hours and nothing
keeps them drier. The headline was interesting and sounds convincing so it
definitely grab audience’s attention. Furthermore, this print ad does not have
body text because they want to deliver the message through headline and visual.
The visual they are using is a woman using rexona after bath in the bathroom.
The face expression of the woman tells the audience that it is fresh and
comfort after using it, so it brings confidence to individual. This print ad
helps to boost ethical approach in society as underarm smell was really
irritating and build rudeness to people around you. So that, this print ad also
deliver ethical behavior to the audience as they think is good and they will
purchase it.
Signing off by : Chan Chi Rap 0306431
I agreed with Chi Rap that the headline of the ad it was interesting and also convincing, and it will grab audience attention. The headline it means after every bath use rexona you will feel fresh, smells good and feel comfortable. Nothing keeps you drier every day. as you can see there is no body copy in the ad, they use headline and visual to deliver the message. The visual is a woman using rexona after bath, it shows her expression that she feels fresh, smells good and comfortable after using it. It deliver the message well so body copy is not necessary.
ReplyDeleteThe print ad tells the audience that when you someone standing beside you and you smells bad they will feel uncomfortable standing beside you. So after using rexona you will feel fresh, smells good, fell comfortable and you will also feel more confident.