Week 10
Firstly, the letter begins
considering both your audience and your specific plans. What will appeal to
your readers? What might make them really feel the urgency of your request? Why
does your cause touch their heart?
Consider
inserts or add elements to your letter to help to show your readers what will
your organization do and how important it is. Show pictures of those who are
helped by your organization, make it clear how it improves lives. Also consider
inserts such as a copy of a new article about your cause, reminding the readers
what you have done recently.
You can also share stories of how your
organization has helped people, the situations you have seen that caused you
want to help. Tell a story about success to inspire, and describe what you saw
when you came to help. Make the story inspiring, engaging and exciting to
create interest for the readers.
The letter makes it clear, that there can be a
real emotional value to giving to those in need and reinforce the feeling of
appreciation. Readers want to know why and they can become emotionally as well.
Consider news headlines into your fundraising
campaign to catch the reader’s attention. Using the headline they drew
immediate attention, consider using a headline that refers to popular media or
recent news to quickly draw attention and understanding from your readers.
Thank you letters should addressed by name to
the individual. Remind readers that they are valuable people, not just names on
bulk mail list.
Signing off by : Chin Yuli 0318573
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