Post 2
The photo is actually a flyer or pamphlet from
Coca-Cola. It is a very uniquely design and also keep simple by using the shape
of a Coca-Cola can. The flyer shows the history of Coca-Cola and also how much
and how big is the company in the world. As normally flyers are very wordy with
all the information packed in a piece of paper including the price and also the
USP of the product, this one, the design and marketing strategy is somehow
different as it contains mainly the history of the company and also telling
people the calculations and studies that shows how many people in the world is
consuming Coca-Cola, the headline which is "Coke Is It!" is actually
trying to tell readers why you should choose Coca-Cola over any other soft drink
which is explained at the bottom part of the body copy which also is trying to
create an interactivity with readers by telling them the history of the
company. The writing style of the ad is very unique in a way that there is no
images in the ad but only words which can get the attention of readers, but
sometimes it might not work as well as some people do not really like to read.
The features and also the benefits of the Coca-Cola is explained at the bottom
part of the body which states that Coca-Cola is "delicious and refreshing!
There's nothing else that taste like a can of Coca-Cola" which clearly
explain the USP that it is a very unique soft drink to readers.
Signing off: Lim
Sze Young 0319254
Lots spelling detected due to typing with irresponsible. According to the flyer, i strongly agree with sze young that the message is presented and delivered with the marketing strategy of historical and statistic amazingly of Coca-Cola. Somehow by delivering the message along with promoting the company as it makes reader keep continue to read by its;'s curiosity.
ReplyDeleteEditor: Chan Chi Rap 0306431