Post 1
Digi Banner Ad
To create a banner ad,
the first thing the ad must have is the headline. The top part of the ad must
have headline to let people know what the ad is trying to deliver. The DIGI
banner ad headline it stated “enjoy your favorite videos with out-of-this-world
clarity on the Samsung Galaxy Note 4”. It means they want us to enjoy watching
our favorite videos in a clear quality by using the new Samsung Galaxy Note 4.
They use interesting words.
For the interactivity,
a banner ad must also interact with users. The ad not only needs to grab
attention but also interact with them. The message that they trying to convey towards
the users must interact with users so users can understand the ad.
The writing style in
the ad it is short and simple and also uses interesting words that can grab
people’s attention. The writing style must keep it simple and with strong copy,
the less the better for people to read because they do not have time.
The ad also stated the
benefits, it stated “get yours now with DG SmartPlan, for the most complete
internet experience”. Digi is a telecommunication company so it stated their
benefits about their DG SmartPlan, the benefits are they want the users using
the DG SmartPlan will experience the most internet experience. They also stated
the call to action “get yours now”, they want to encourage the users by getting
the DG SmartPlan now. It uses meaningful message instead of a boring click
button.
Signing Off by : Chin Yuli 0318573
From the banner ad that Yuli has chosen, I agree with Yuli that for this kind of ads, the effectiveness of the headline is very crucial. However, I think the visual itself is even more important. Because for ads like this, they normally pop out in other websites like you tubes and what not, people are more likely to click the CLOSE AD button and some may find the ad annoying. therefore, I think the visual must be very interesting to capture people’s attention.
ReplyDeleteSigning Off : Lau KoYin 0308565