Week 8
Considerations for making
a good broadcast ad or radio ad is a must. For TV ads. First, put people in
your commercial. People relate to other people. Putting people into your
commercial can help draw your target audience in as opposed for interior or
exterior of the environment. Have them doing something that relates to your business.
Next, plan out your video. It’s crucial you not cram a bunch of video into the
small amount of time you have for your commercial. Your video should tell the
story about what you are advertising even if a customer has their volume turned
down. Writing the script is also important that do not extend too long. Use short sentences that grab your
potential customer's attention. You've got a very limited time frame to capture
your audience and you need to get your message across quickly. Don't get
wrapped up in long sentences. Keep them short and punchy. As for the radio,
message should be in convincing tone with several effective delivery of
message. Make sure even for tv or radio ads, audio and video must control
carefully to perform creatively. Lastly, both radio and tv ad should include
call to action delivery message to grab audience reverse responds.
Signing off by : Yap Shi Ying 0306133
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