Post 2
Advocacy advertising promotes the
view point of the company’s outlook on various issues, simply put, it is to
generate sales by promoting an opinion. However, most advocacy ads are
non-commercialize.
The ad I haven chosen is a
“pro-life” advocacy advertisement. I find this ad outstanding as the visuals
and headline has the ability to draw my attention, even though the visuals are
entirely black and white. The ad cleverly uses different size of fonts, manipulating
the boldness and size of typography to deliver the main argument of the ad.
In addition,
because of how simple the color choice is, and the boldness and size difference
of the words and images, this poster has a very serious nature, making it have
some effect on the audience.
Also, this ad
is obviously targeted at Americans, and by critiquing the Americans so straight
forwardly, it is quite a good motivator to make the Americans more aware of the
issue.
On the
downside, although this ad effectively delivers the message, it did not state
any details about the organization behind the campaign. There are no
Call-to-action as well. All in all, I think this is an effectively advocacy ad
as it has a good headline, a good argument. Yet, marketing wise, it is a bad ad
as it did not have sufficient details about the company or organization.
Signing Off :
Lau Ko Yin 0308565
This is an interesting ad which Koyin chose. I agreed with Koyin, this ad is very outstanding as the visuals and headline has the ability catch my attention at the first sight. Without a doubt, this advertisement is very simple although the color is just black and white. It uses only different font and size to catch people's attention. Lastly, this ad did not really state the details but it is already quite straightforward that's why if do not have any details, it can also sends the message to the audiences.
ReplyDeleteYap Shi Ying 0306133