Reflection 9 (Good Press Release)

Reflection

Week 11

Press releases do not just keep the media and the indutry informed of your company's recen

developemen, they do more than that. They are meant to get the journalist seek to cover the topic

further or more detail. In order to write a good press release that will get published by editors,

there ae a few tips in writing a good press release. First of all, which is to grab the attention by

having a good headline. A strong headline will pull and grab attention of journalist seeking good

stories. Be straight forward in the first paragraph by getting to the right point by puting the main

point of the article or press release in the first sentence and other supporing points later on.

Besides that, numbers should be included as a proof in order to support your article that are

claiming something base on research. A press release should be gramatically flawless because a

singlemistake can dissuade a reporter from taking you seriously. Furthermore, quotes and

citations can be included when there is space. By including a good quote from someone in the

company or close to the product or event can give a human element to the press release, as well

as being a ource of information on its own.

Your contact information should always be included because a common element that can render

a press release ineffectual is a lack of contact information for reporters to follow up with. When

writing a good press release, the number of pages is very important. It is best and adviced to keep

it to one page and two pages is the maximum. Lastly, providing access to more information and

relevant links to your company's website, where writers can learn more about your mission as this

is a very crucial element to the press release. Do not make writers search on their own for extra


information but guide them as quickly as possible.

Signing off by : Lim Sze Young 0319254