Post 1
The photo above is a photo of a brochure that BMW mails
directly to their target audiences. This is a very interesting brochure not
only due to its unusual design; also because of it’s interactivity with the
receivers. A normal brochure is usually a 2 or 3 folds brochure that contains
very detailed information about the product or services. However, a normal
brochure like that tends to bore people and people might not be interested in
it. Therefore, interactivity is an important element is a good brochure. In
this BMW brochure, it interacts with the receiver by having them to tear off
the strip to open up the envelope. The action of tearing up the strip
symbolizes the BMW car driving and cutting through snow. The white background
represents snow and the headline on the cover helps us to understand the USP.
However, some people may not understand the USP by looking at the headline on
the cover. Yet, they will still open up the envelop due to curiosity and the
tagline in the envelope will explains it all. The direct tagline “BMW COLD
WEATHER TIRES” will immediately explains the USP of the whole brochure.
Overall, this brochure contains a teaser headline that grabs people’s attention,
a direct headline that shows its USP, a short body copy that does not require
receiver to read a lot, instead they attached a 1 page catalogue that shows all
the product types and with short descriptions. In addition, its simple and
minimal design and layout is indeed another bonus for this good brochure!
Signing off: Lau Ko Yin 0308565
I agree with Koyin where she mentioned the normal brochure like that will tends to bore the audiences. Also, it needs to be more interacting with the audiences. The USP must be straightforward and simple also, if its too confusing, it might lose the interest of the audiences. Overall, the tagline is also quite simple and attractive, also it is immediately explains the USP of the whole brochure.
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