Post 2
Nivea - Banner Ad
In a banner ad, everything is important in order
to capture the attention of viewers. As for Nivea's banner ad which is about
age reverse, which means reversing your age to a younger you. As seen in the
ad, there's only these words "Nivea Age Reverse" and also a product
from Nivea in the middle of the banner ad with designs looking like a clock.
The interactivity of the ad shows that the clocks is moving counter-clockwise
instead of clockwise like how a normal clock really moves. It is trying to tell
viewers that by using the product from Nivea, you an turn your looks to a
younger and better looking you by protecting and preserving your beauty and
looks.
The writing style of the banner ad created by
Nivea is very simple yet easy to understand, there is no need to be wordy as
the graphic designs and also the short tagline "Nivea Age Reverse"
has explained everything what Nivea wants to tell to viewers.
Besides that, the ad didn't really show their
benefits in words, but in graphics, they have explained it all by showing the
cunter-clockwise movement of the clock and in the middle is the product from
Nivea, which is trying to tell viewers that by using their product, they will
look younger and will not get old.
Signing off by : Lim Sze Young 0319254
I agreed with what Zac mentioned in the blog post. This banner is very outstanding, which leads the audiences easy to get the message although there's no any benefits in this banner. However, the words of the banner that created by Nivea is very easy to understand because of the graphic designs showing the counter-clockwise movement of the clock explained it everything.
ReplyDeleteSigning off by: Danny Chan Chi Rap