Post 1
This advertisement is basically about smoking and it stated
the message for audience to harm and think that smoking can harm everybody even
causes dead.
Attention: As for the headline (NO MORE KILLING), the
KILLING words highlighted in red grabs the attention of the audience because
killing seems is a serious issue. Also, the body copy stated that every person
dies 8 seconds from smoking means that smoking really cause a serious matter
for society and it produces harm and terrific to the audience who smoking. The
last message was STOP SMOKING NOW! as in a form of call to action messages to
deliver to audience to stop smoking.
Interest: It inspires interest for those who are still
smoking and wanted to quit so the messages should hit them critically.
Desire: This advertisement is for audience who desire to
quit smoking and the messages should desire the audience to get start about it.
Credibility: As the messages are deliver credibility due to
the harm and strong words that causing dead issue, audiences get convince in order
to change their mind.
Action: Last message stated that STOP SMOKING NOW! Call to
action message sent to audience in order to take action and stop smoking to
prevent health problem and dead.
Signing off by: Chan Chi Rap 0306431
Overall ChiRap has elaborate the ad in details.
ReplyDeleteI wanted to comment is that this ad is not only inspired the people who want to quit, but also attracting the smokers, telling them that smoking is killing.
As well as it doesn't only desire people who started to quit smoking, it is trying to desire the smokers to quit smoking.
Lastly, ChiRap has elaborate wrongly that the ad is telling "every person dies 8 seconds from smoking", but the ad is actually telling the audiences that there are one person in the world died in every 8 seconds because of smoking.