Reflection
Reflection: Discuss
five points about bad/ uneffective body copy and layout of a print
ad.
A body copy is an
essential part of any print ad, it is basically the main message of an ad. Most
often the real message of an ad is in the body copy. Hence, it is vital to
create an body copy which is effective. There are certain rules to follow in
order to write an good body copy and here are some things to avoid when writing
a body copy.
1. Fancy unreadable
fonts.
An effective print ad
should not use any fancy fonts especially when it is difficult on the eyes.
Readers would not bother to read on if the fonts are difficult to be
distinguish. An effective body copy must lead readers to read every word on it,
therefore serif or san serif fonts are most appropriate for a good body copy.
2. Selling too hard on
the product.
A good body copy should
emphasize on selling the message rather than the product itself. It's purpose
should be centered to enlighten, explain readers about the benefits they can
possibly gain from the product.
3. Layout out of balance
An effective ad should
always follow the layout hierarchy. An ad with no or small headlines, poor
image selection, image clutter and etc is absolutely a big turn off for
readers.
4. Lengthy and bombastic
words.
Always use short, simple
and common words in the body copy.
5. Cliches
Last but not least,
cliches are also a turn off for readers. A good print ad should not be too
expectable.
Signing off : KoYin Lau
0308565
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