Post 2
This advertisement
is about a person who likes to drink and drive and it interprets the message
for the drivers do not drink and drive it causes you dead or maybe it causes
other people dead.
Attention:
As for the statement in the print ad which is “Stop the violence, don’t drink
and drive.” The DON’T DRINK AND DRIVE words highlighted in red color just to
grabs the attention of the audience because accident seems is a serious issue. And
the visual image shows that audiences who drink and drive will cause an
accident because it is dangerous.
Interest:
It inspires interest for those who like to drink and drive and wanted to quit
to makes a change.
Desire:
This advertisement is for drivers who desire to stop drink and drive and it
deliver the messages should desire the drivers to get start about it.
Credibility:
As the messages are send in strong words that causing dead issue, drivers who
drink and drive get convince in order to change their mind to quit this habit.
Action:
Last message stated that DON’T DRINK AND DRIVE. The word is call to action
message sent to audiences in order to don’t drink and drive to prevent any
accident or killing issues.
Signing off by : Yap Shi Ying 0306133
The advertisement it is interesting as it shows two cars collide with each other by showing the hand banging on the guys face, the advertisement is about someone who likes to drink and drive, The message in the ad it interprets the drivers do not drink and drive, it will cause not only you but other people’s death too.
ReplyDeleteAttention: the attention goes to the word “stop the violence, don’t drink and drive”. The “don’t drink and drive” word was highlighted in red color, it is also symbolizes the death and danger. And I agreed with Shi Ying that the visual image shows that audiences who drink and drive will cause an accident because when you drink a lot you will get drunk and drive at the same time, you will not be focus and feel dizzy on the road and that is why it will cause accident, so it is very dangerous.
Interest: I agreed with Shi Ying that it inspires interest for those drivers who like to drink and drive and they will quit to make a change. The ad shows the visual image like an accident, so it will inspires interest for those drivers who like to drink and drive.
Overall, for the desire, credibility and action it convince drivers don’t drink and drive. The message delivers to the drivers don’t drink and drive, they will have the desire to quit.
In my opinion I think the font size of the word “don’t drink and drive” is too small and is quite hard to read, they should make it bigger so that it will grab more attention to the readers. The word “stop the violence” it is okay, the word is visible.
Editor: Chin Yuli 0318573