Reflection
The five considerations in writing an effective
body copy.
1. Always start the body copy with a clear and
concise detail about the product like what is it and how it is used. The body
copy should also include text that show how is this product more beneficial
than any other similar products, a rough idea of the products price and also
details of which type of consumer can make use of this product and improve
their lives.
2. Using words that sound active and not dull or
boring in order to engage your consumers or target audience.
3. Show feedbacks and testimonials from consumers
and also experts to make your ad more credible, effective and persuasive.
4. Use simple languages such as how we
communicate with our friends and families daily.
5. Use columns because some studies have shown
and proven that people's eyes get tired when they are reading long lines of
text and they will have a had time getting from one line to another without
accidentally reading the same line or skipping a line. Therefore, use columns
to make it more appealing and easier for your target audiences to read.
Signing off by : Lim Sze Young 0319254
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