Post 3
Reflection
Bill Bernbach‘s copywriting is not mainly about selling and
promoting the car. It brings out the information about the vehicle to the
customer. He does not mainly focusing selling the car but he is telling the
advantages about it. The headline that he created is linked to the picture of
the vehicle, tiny in size and in black color with white background to bring out
that the message about the vehicle was actually small. He used the concept of
creative and bringing out the information in this advertisement. Compared to
Julian Koeing, his advertisement is also about cars, but instead of telling the
information, his style of copywriting was actually about promoting the cars,
selling the cars to the customers. Julian Koeing advertisement is basely about
selling the vehicles, and persuading the customers to buy the vehicle. Julian
used a most creative and intelligent idea to bring out the advertisement. He
used a fruit named as the title of the advertisement to attract the audiences
to read the advertisement. In the other hand, the title that he created was not
linked to the image, it left a lot of imagination space for the audiences. Julian Koeing, is a famed advertising copywriter
who yet claimed himself just as “a writer of short sentences” and also regarded
as one of the 20th century’s most innovative advertising writers. Compared to
Bill Bernbach instead of telling how good quality is the vehicle, he is telling
the audience more information about the vehicle.
Sign off by : Chloe Low Zhi Hui 0314910
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