Friday 12 September 2014

Creative Strategy Advertisement 2

Week 3

Post 2




Media: Print ad
Title: Yo Sushi
Sponsor: Producer
Prospects: The target audiences will be sushi lovers who likes fresh sushi done or prepared upon order instead of bring prepared before to maintain the freshness.
Product: The freshness of the sushi that Yo Sushi is selling.
Problem: The problem is that some consumers do not understand what does the ad says. The visual of the ad catches attention but not everyone understands what the ad is trying to sell.
Objective: The point of creating this ad is to sell the food quality that is provided by Yo Sushi as like in the visual of the ad, the clean cut of the salmon with sushi rice and also salmon slice in the middle tells the consumer that their sushi is prepared as fresh as a fresh slice cut out from a salmon, ensuring the greatest quality in taste and also freshness. It is also to convince their target audiences about their food quality. Consumers will be able to joy fresh sushi and also the greatest quality of food from this ad.
Tone: This ad present with enjoyable tone 

Brand Character: Healthy as freshness, try the fish.


Sign off by : Lim Sze Young  0319254

1 comment:

  1. Spelling error detected such as covince, and missing words such as o (or), in addition, tone and brand character has never been present from the write, in order to fulfill the requirement, i have added the detail for this ad that this ad presented in a enjoyable tone and the visual of fish brings the ironic tone for the audience and missing brand character detected. So that i have added a brand character for it, (Healthy as freshness, try the fish).

    Editor : Chan Chi Rap

    Sign off by : Chan Chi Rap

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