Thursday 25 September 2014

Best Body Copy Of a Print Advertisement 1

Week 5

Post 1



Go Beyond
So far this print ad is seen the best for me and it is very interesting for me due to the content or the topic of the ad. This ad is about a mountain climbing challenges that in together with services to strengthen individual’s life experience.

Headline: The headline is interest me because GO BEYOND seems in the meaning of reaching our own limits and over performance or surpass ourselves.

Introductory Paragraph: it is interesting because the body paragraph stated the tone of convincing, sentences of the point features that keep enhancing adventurers. No experience necessary means it does not need any experience to try this challenge, just try.

Benefits or USP: the benefits interest me because this challenge provides us adventures experience, change the sense of ourselves, and the bravery will last longer for us.

Call to action: after the ad present all about the features of the ad. The ad’s form of call to action is stated in below such as the contact number of the company and the website of the organization.
Format/type: Format was interesting due to the presentation of the print ad words and the visual enhancing the motivation for adventurers. Alignment was good, clever with font size and arrangement.

Sign off by : Chan Chi Rap  0306431

2 comments:

  1. I agreed with ChiRap that this is a very interesting ad. The pictures that they chose for the ad will attract the audiences to look at it and understand the meaning of the ad.

    Headline: The headline is very catchy as in "Go Beyond", making audiences to think out of the box as well as linked to the mountain climbing as in we do things that are beyond our limit and beyond our daily routine.

    Overal of the body copy was well explained by ChiRap, and tone of convincing, sentences of the point features that keep enhancing adventurers.
    But for my opinion throughout this ad is that the font size is too small, audiences tends to ignore the body copy when the font size are too small to read the body copy. I suggested that this ad's font size might can make it bigger and easier to read it.

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