Reflection
The
considerations taken to create a good ad strategy are customer, product and
competitor. To create a good ad strategy you need to know who your target
market is. For an advertiser they need to know to whom they are going to target
their ads. They need to look at multiple aspects of target market such as the
demographic, psychographic and geographic. Besides that, advertisers must also
keep up with the trends around their target market, if they don’t understand
their brands environment their advertising will not be on trend and will not target
to the right customer.
As for the
product they need to describe the product what it does and also the product
benefits, how it benefits the customers. If it is good then it will persuade them to buy it. They must
know how to make the customer feel comfortable after buying your product.
For the
competitor, it is very important to know who your competitors are. Check out
their ads and compare it. You can interview the customers to find out why they
like the competitors, and find out the competitors weakness. By knowing they
have these weaknesses, from there you can improve your product.
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